Brief

Create playful, celebratory and contemporary product photography assets for use on all Zalando channels to support the #GotItFromMyMama 2022 Mother’s Day campaign.

Concept

Using bright lighting, vibrant backdrops, loose ‘unboxed’ styling, dynamic framing and irregular compositions, we created a sense of movement and texture in playful, elevated and consistent content. Assets were used across the Zalando website and social channels to drive traffic to the PLP and PDP pages.

Role

︎︎︎ Art direction
︎︎︎ Concept and development

Production Flossy Film
Photography Kyla Elaine
Styling Soraya Basiran