Zalando
Concept and art direction for Zalando Mother’s Day 2022
Brief
Create playful, celebratory and contemporary product photography assets for use on all Zalando channels to support the #GotItFromMyMama 2022 Mother’s Day campaign.
Concept
Using bright lighting, vibrant backdrops, loose ‘unboxed’ styling, dynamic framing and irregular compositions, we created a sense of movement and texture in playful, elevated and consistent content. Assets were used across the Zalando website and social channels to drive traffic to the PLP and PDP pages.
![](https://freight.cargo.site/t/original/i/e51acb7fce83c820f885b7c570924f8dc6e6b513baad13de42f906d56d80ff37/10_skin-care_group-2_302-copy-landscape.jpg)
![](https://freight.cargo.site/t/original/i/3b3f6260f6532f8be66f5f07650c0b3f1fbaca17f6cb2a0ed664c52411548aff/25_gift-set_2-groups_897-8-patterm-1-copy-landscape.jpg)
![](https://freight.cargo.site/t/original/i/a5480a25b89c02cf8cb7b9d024a55d422f570343c729ffec2c14fbb70003e31f/19_skin-care-biotherm-red-algae-product-and-texture_706.jpg)
![](https://freight.cargo.site/t/original/i/e1383f291729cbf5ab864340df5e187ab3ecf09caf15d5a6a9fb78b2df91a378/12_make-up_group-kiko_401-copy-portrait.jpg)
![](https://freight.cargo.site/t/original/i/ae4d196f32ca0cfd6434690a7aa9114d875677a1f7f6c3a697328a0c221a0ffb/32_make-up_kiko-powder-lipset-with-textur_1029-copy-portrait.jpg)
![](https://freight.cargo.site/t/original/i/581a0ece2b91b9bc1eaf697582481cf2a5f501e672fe2a71602b71a3f25f0515/24_estee-lauder-product-and-texture_819-copy-portrait.jpg)
![](https://freight.cargo.site/t/original/i/66d65de04471d0ad335e9d5e10ca631acd8b9f9c117a32a6f45a9e4046ff44ae/Fragances_IND_01_017-backgroudn-base-SQ.jpg)
![](https://freight.cargo.site/t/original/i/eb67ba8595eb74ad7aebf5c013ba75caf921044bd1b0432473e6e1ad86b298ca/08_skin-care_gift-set_biotherm_red-algae_256.jpg)
![](https://freight.cargo.site/t/original/i/4a0958bced3823fd14de8ddc07273e3e8ab68aad7359d604c3c2b0d6111391c7/30_elizabeth-just-texture_981.jpg)
![](https://freight.cargo.site/t/original/i/c6f1180039638d49bdd1291c106dac60f50b5e94520f8aa5a8991e251d6aa79e/27_gifts-under_charlotte-reshoot_927-copy-landscape.jpg)
![](https://freight.cargo.site/t/original/i/f3c55bb0b0f87c2389e1bb86ea070882c58dd107dd9f27d403e3aa8e23e95038/21_under-10_kiko-pink-rituals-hands_771.jpg)
![](https://freight.cargo.site/t/original/i/844f6f1c447ce5292acf4c04a1d57bc368cc438cd15dc530d3a45202a9f26246/29_pai-just-texxture_973.jpg)
Role
︎︎︎ Art direction
︎︎︎ Concept and development
︎︎︎ Concept and development
Credits
Production Flossy Film
Photography Kyla Elaine
Styling Soraya Basiran
Photography Kyla Elaine
Styling Soraya Basiran