Tommy Hilfiger
Art direction for Summer/Pre-Fall ‘22 menswear collection

Create elevated, editorial-inspired and ownable content that leverages product and brand storytelling as part of an engaging, inspiring and branded B2B buying experience. 
Tommy prep is colourful, which communicates the brand’s optimism, playfulness and preppy personality. This colour and positivity comes to life through perfectly imperfect colourful sets and models’ on-set energy. Elevated lighting enhances product details and fabric textures to communicate quality and tactility and dynamic camera angles creates expressive, editorial-style imagery.

︎︎︎ Art direction
︎︎︎ Concept development and execution

Photography Casper Kofi
Styling Pau Avia
Models Fernando Cabral, James Turlington, Hidetatsu Takeuchi