Tommy Hilfiger
Art direction for Summer/Pre-Fall ‘23 womenswear collection

Create editorial, elevated and product-focused content that continues to inspire Tommy’s B2B customers and brings the hero product to life.
Modern Tommy prep is colourful and authentic, and always full of attitude. Elevated lighting enhances product details and fabric textures to communicate quality and tactility, and dynamic camera angles and varied poses create expressive, editorial-style imagery. The heritage brown and oatmilk white provide a rich, warm and autumnal background to showcase the product.

︎︎︎ Art direction
Photography Vincent Merino
Styling Kate Phelan
Models Luna Bijl, Mariana Santana and Caren Jepkemel

Makeup Carlos Saidel
Hair Jan Fuite