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Rosie Ashley-Lahiff


Art Direction
Nike Womenswear Campaign TBC
Tommy Hilfiger Womenswear
Zalando Mother’s Day
Tommy Hilfiger x Safilo 
Tommy Hilfiger Equestrian 
Nike Running x TikTok NEW! 
Tommy Hilfiger x Movado
Tommy Hilfiger Menswear
Tommy Hilfiger Womenswear
Tommy Hilfiger Equestrian

Experience Design
Calvin Klein Experience Concept NEW!
L’Occitane Flagship Store
Karl Lagerfeld x Pitti Uomo
Basic Fit Ladies Gym
Tommy Hilfiger x Rafa Nadal
Triumph Amostyle Store Concept
Hilfiger Collection Launch
Karl Lagerfeld Arcade Game
Swarovski Global Store Concept


About Me

Contact
Rosie Ashley-Lahiff


Tommy Hilfiger
Art direction for Summer/Pre-Fall ‘23 womenswear collection

Brief
Create editorial, elevated and product-focused content that continues to inspire Tommy’s B2B customers and brings the hero product to life.
Concept
Modern Tommy prep is colourful and authentic, and always full of attitude. Elevated lighting enhances product details and fabric textures to communicate quality and tactility, and dynamic camera angles and varied poses create expressive, editorial-style imagery. The heritage brown and oatmilk white provide a rich, warm and autumnal background to showcase the product.



Role
︎︎︎ Art direction
Credits
Photography Vincent Merino
 Styling Kate Phelan
 Models Luna Bijl, Mariana Santana and Caren Jepkemel
Makeup Carlos Saidel
Hair Jan Fuite