Tommy Hilfiger x Rafa Nadal
A new underwear campaign starring Rafa Nadal, promoted with store events, interactive pop-ups and window displays.
BriefHow can we translate the FW16 Rafa Nadal underwear campaign into store events, interactive pop-ups and window displays across Europe?
Inspired by winners’ podium stands and locker rooms, I created a modular podium display that showcased the collection and provided a contrast to the XL campaign imagery. The simple design was highly flexible, and meant we could create a strong and consistent brand expression across all European installations in Amsterdam, Paris, Milan and Madrid.
For the window takeover at La Rinascente, Milan, the installation covered ten windows, approximately 185m2. Each window was lit with bold neon LEDs in the brand’s red white and blue colour palette. Some featured motorized rotating product whilst others featured XXL video screens featuring the campaign video.