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Rosie Ashley-Lahiff


Art Direction
Nike Womenswear Campaign TBC
Tommy Hilfiger Womenswear
Zalando Mother’s Day
Tommy Hilfiger x Safilo 
Tommy Hilfiger Equestrian 
Nike Running x TikTok NEW! 
Tommy Hilfiger x Movado
Tommy Hilfiger Menswear
Tommy Hilfiger Womenswear
Tommy Hilfiger Equestrian

Experience Design
Calvin Klein Experience Concept NEW!
L’Occitane Flagship Store
Karl Lagerfeld x Pitti Uomo
Basic Fit Ladies Gym
Tommy Hilfiger x Rafa Nadal
Triumph Amostyle Store Concept
Hilfiger Collection Launch
Karl Lagerfeld Arcade Game
Swarovski Global Store Concept


About Me

Contact
Rosie Ashley-Lahiff



Hilfiger Runway Collection Launch
Windows and in-store pop-up design for the Hilfiger Runway Collection launch at the Bijenkorf, Amsterdam.

Brief
How can we showcase the latest Hilfiger Runway Collection in the Bijenkorf?
Concept 
To introduce the latest Hilfiger Runway Collection in the Netherlands, we installed an entrance post, a pop-up shop, one corner window and held a VIP night at de Bijenkorf Amsterdam. All elements were inspired by the runway show held in NYC, which celebrated vintage rock style for the modern festival muse. 
Role 
︎ Concept
︎ Graphic design
︎ Furniture design
︎ Window design
︎︎︎ Spacial design 
Credits 
Photography Micheal van Oosten / Tommy Hilfiger
Made whilst in-house at Tommy Hilfiger