L’Occitane

A new flagship store experience that takes customers on a sensorial journey into the world of L'Occitane.



Brief

How can we inspire new and loyal customers to visit the L'Occitane store and encourage product trial, increase in-store dwell time and prompt sharing of her experience online?

Concept

We created an interactive, immersive and highly-instagrammable  store experience that takes customers on a sensorial journey into the world of L'Occitane.






Experience

A landscape of new touchpoints engages and inspires guests with single-gesture fragrance trial, hands-on self-led product trial, a unique hospitality offer by Pierre Herme, playful sharable moments, customizable gifting offers, and rich digital and physical storytelling. Luxurious complementary services by L'Occitane artisans, from speedy hand massages to tailored rejuvenating facials, are made complete with signature service rituals, elevating each guest's experience.





Outcome

Since opening, L'Occitane has seen an unprecedended increase in sales and press mentions. It has become a destination for relaxation, indulgence and enrichment for both new and loyal customers, in the heart of London.

My Role

︎ Customer experience concept
︎ Staff service strategy and manual
︎ Signage and storytelling, concept and graphic design
︎ Uniform and VM concept



Made in a team at FutureBrandUXUS
Photography Michael Franke, Nicholas Worley and Anna Edit.

Awards

︎ World Retail Awards Winner


Press mentions

︎ Design Curial
︎ Enki Magazine
︎ Wallpaper*
︎ Cosmetics Business
︎ Arc Magazine 
About Me    Contact    ︎