Nike National Football Kits
Art direction
for Nike federation kits for the 2024 Euros championship
Brief
Hero the individual federation kit designs while showing athlete superiority.
Concept
Use ultra physicality, iconic colour and dynamic angles to create a hyper tactile and emotive campaign. Capture the emotion of the athlete and their signature football move in motion.
Photographers: Petros and Meinke Klein
Sports movement: Andy Ansah and Marc Cumberbatch
Production: Shoot Europe
Made in a team at Nike HQ
Photographers: Petros and Meinke Klein
Sports movement: Andy Ansah and Marc Cumberbatch
Production: Shoot Europe
Made in a team at Nike HQ
Experience
Bring Dri-Fit ADV technology benefits to life in a sensorial retail experience.
The tunnel in House of Innovation, Paris, is a 3 part experience that gives visitors a unique chance to learn about the 3 different benefits of the new DriFit technology: keep you cool, keep you dry, keep you light. Throughout the space, garment design details, scientific research and product benefits are illustrated with sketches, AVs and physical artefacts.
The tunnel in House of Innovation, Paris, is a 3 part experience that gives visitors a unique chance to learn about the 3 different benefits of the new DriFit technology: keep you cool, keep you dry, keep you light. Throughout the space, garment design details, scientific research and product benefits are illustrated with sketches, AVs and physical artefacts.
