Tommy Hilfiger Equestrian
Concept, strategy and art direction of the Fall-Winter ‘22 Tommy Hilfiger Equestrian campaign

The Tommy Hilfiger Equestrian brand has now been firmly established in the market. Continue to develop the elevated and consistent aesthetic of the campaigns but this season, focus on communicating the idea of togetherness, family and fun through the Tommy Hilfiger equestrian family. 

I created an inclusive, optimistic and playful campaign called ‘The Great Outdoors’, where the Tommy Hilfiger equestrian family is captured wild and free in nature, training fields and stables playfully interacting with each other and the horses. This focus on the Tommy family captures the joy, fun and the spirit of being together, Tommy values family and friendship and communicates that the Tommy equestrian brand is diverse and accessible for everyone.

︎ Art Direction
︎ Strategy and campaign concept

Production Monique van Klaren and Spark Productions
Casting Igor Guinau
Photography Emil Pabon
Videography Wouter Verberkt
Models Ronja Berg, Sabine Glud, Mohammed Abubakar, Bo Bernard and Gioele Ossola

Styling Gigi Pot
Makeup Magdalena Loza
Hair Jan Fuite