Tommy Hilfiger Equestrian
Concept, strategy and art direction of the Spring ‘21 Tommy Hilfiger Equestrian launch campaign

Brief

Create an inspiring and authentic 360° campaign that launches Tommy Hilfiger Equestrian, establishing the brand as a knowledgable, lifestyle-focused new competitor in the market.

Concept

We captured 24 hours of the tough but beautiful reality of equestrian life: from grooming to mucking-out from jumping to galloping and everything in between.

Through an authentic and dynamic portrayal of the equestrian lifestyle, we showcased the unique relationship between the rider and their horse, our understanding of the community, their experiences and their needs, whilst presenting the product in a playful, relatable and authentic way.

Social Media

We collaborated with famous equestrian Matt Harnacke to make custom branded content following the 24hour concept. We capitalised on his engaged and loyal audience, turning his community into our fans, and using his social media channels to drive to our website.

An organic seeding approach saw us share the new collection products with friends of the brand: Bella Hadid, Emily King, Adrienne Juliger, Jesse Drent and Iman Perez, who all posted online wearing the collection in action.

Role

︎ Art Direction
︎ Strategy and campaign concept
︎ Social Media Concept
︎ Design direction of website

︎ Horse and Hound
︎ Equnews
︎ Equestrian Life Magazine
︎ Daily Mail