Tommy Hilfiger x Safilo
Concept for the Spring ‘21 Tommy eyewear campaign
Create a campaign for Tommy Hilfiger’s glasses licensee, Safilo, that elevates the product and shifts brand perception from traditional and staged to modern and genuine.
Using elevated documentary style art direction, we got up close and personal with the models and the product. The final images and videos are a collage, combining portrait, environmental and product in a lifestyle setting, allowing us to showcase the product in an elevated, contemporary and playful way.
︎︎︎ Campaign concept and development