Tommy Hilfiger x Movado
Concept for the Spring ‘21 Tommy watches campaign
Create a campaign for Tommy Hilfiger’s watches licensee, Movado, that elevates the product and shifts brand perception from traditional and staged to modern and genuine.
Using elevated documentary style art direction, we got up close and personal with the models and their watches. The final images and videos are a collage, combining portrait, environmental and product in a lifestyle setting, allowing us to showcase the watches in an elevated, intimate and playful way.
︎ Campaign concept and development