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Tommy Hilfiger
Art direction for Spring ‘20menswear, underwear, sport, kids, footwear and bags collections.
Brief
Art direct a range of photoshoots for the latest Tommy Hilfiger collections, to be used as B2B selling tools or B2C online at Tommy.com
Creative
Together with the photographers, I created imagery that has a strong product focus, communicates the brand’s positive, spontaneous and authentic spirit and showcases each models’ individual personality.
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Role
︎ Art Direction
Credits
Photography:
Footwear & Bags - Jouke Bos
Menswear - Olivier Turpin
Kids - Eduard Haumahu
Sport - Dan Mulder
Footwear & Bags - Jouke Bos
Menswear - Olivier Turpin
Kids - Eduard Haumahu
Sport - Dan Mulder