https://rosieashleylahiff.co.uk Rosie Ashley-Lahiff copy Fri, 15 May 2026 12:13:43 +0000 https://rosieashleylahiff.co.uk en https://rosieashleylahiff.co.uk/Home Mon, 17 Feb 2025 14:59:54 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Home https://rosieashleylahiff.co.uk/About-Me-1 Mon, 17 Feb 2025 14:59:54 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/About-Me-1 Rosie Ashley-Lahiff About Me I am a multidisciplinary creative from London based in Amsterdam, with over 13+ years experience. I have a strategic, holistic and feminist approach to the two sides of my work: art direction and experience design. As an Art Director, I create campaigns and content for multiple channels and formats, taking creative work from ideation and development through to execution and final delivery. As an Experience Designer, I research consumer trends, analyze consumer data and insights, define customer journeys, consumer profiles and takeaways, create branded touchpoints and develop sensorial, communication and service strategies.I regularly work in cross-disciplinary teams with designers, architects, producers, copywriters, photographers, strategists, project managers and directors. I have established partnerships with production agencies, video- and creative studios, hair,&nbsp; makeup and fashion stylists, photographers and designers. Clients Nike, Karl Lagerfeld, Calvin Klein, Zalando, PVH Studios, Tommy Hilfiger, Pandora, UXUS and FutureBrand London. Contact For inquiries about freelance work, collaborative projects or my portfolio, feel free to reach out to me through email or direct message. ︎ hello@rosieashleylahiff.co.uk ︎ +31 (0) 640090905 ︎ Linkedin ︎ Instagram https://rosieashleylahiff.co.uk/Nike-Leggings-Womenswear-Campaign Mon, 17 Feb 2025 15:00:09 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Nike-Leggings-Womenswear-Campaign title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen> Nike Womenswear Leggings CampaignArt direction support for Nike’s 2023 leggings campaign, directed by CPrinz, photographed by Mel Bles. Brief Claim Nike's position as the leader in the world of fitness by approaching it holistically across body and mind. &nbsp; Concept We built our creative concept around a “rebirth of Nike leggings”; a reset not just of the perception of our product, but also what fitness means for women in 2023: a Fitness Renaissance. By taking inspiration from the Renaissance movement’s focus on the everyday and finding ways to improve human life, we showed a cast of 51 women of all ages and body types finding empowerment through movement, whichever way felt best. We wanted to capture the physical and mental highs and lows she experiences in her fitness routine and the sensations and pleasure of moving your body, when you want and how you want.&nbsp; By collaborating with 51 women infront of the camera, and curating a largely female team behind the camera, the journey became about more than just reclaiming the joy of movement; it became the most joyful, collborative, supportive and creative project where we rose above stereotypes and limitations, to prove strength and beauty come in all different shapes and sizes.&nbsp; Director: CPrinz Producer: Alex Chamberlain Executive Producer: Dom Thomas Production Agency: Object&amp;Animal Service Production: TwentyfourSeven&nbsp; DOP: Oliver MillarMusic: ‘Confessions’ by Sudan Archives Editing: The QuarryGrade: RareMediumChoreography: Matilda FlebergChoreography assistant: Celine DiopSports Choreographer: Mark CumberbatchStylist: Victoria SekrierStylist assistant: Masha Ligay Photographer: Mel Bles 1st Assistant: Ed Bourmier 2nd Assistant: Luje Stulinski 3rd Assistant: Hayleigh Longman Digital Operator: Tim Grant Photo Producer: Stephanie Lawley Post production: Studio Private <img width="7281" height="4853" width_o="7281" height_o="4853" data-src="https://freight.cargo.site/t/original/i/314ef8413e65dad659970b37c6c8c4189971f7a7e7812a7c14984688b8d33025/FA23_WMN_EMEA_leggings_renaissance_hero_yoga_vignette_MB_001.jpg" data-mid="248336698" border="0" src="https://freight.cargo.site/w/1000/i/314ef8413e65dad659970b37c6c8c4189971f7a7e7812a7c14984688b8d33025/FA23_WMN_EMEA_leggings_renaissance_hero_yoga_vignette_MB_001.jpg" /><img width="6728" height="3000" width_o="6728" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d506d8086b8c7b1ad1e42ccd0db5995e249532eb5cb43d75606165e69a7f8c68/FA23_WMN_leggings_renaissance_tableau_vivant_MB_001small.jpg" data-mid="248336793" border="0" src="https://freight.cargo.site/w/1000/i/d506d8086b8c7b1ad1e42ccd0db5995e249532eb5cb43d75606165e69a7f8c68/FA23_WMN_leggings_renaissance_tableau_vivant_MB_001small.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/645a8d985610fa1f5855a34998817c2183e1dc441d57d2993c6971de11629d15/FA23_WMN_EMEA_leggings_renaissance_secondary_yoga_vignette_MB_001small.jpg" data-mid="248336792" border="0" src="https://freight.cargo.site/w/1000/i/645a8d985610fa1f5855a34998817c2183e1dc441d57d2993c6971de11629d15/FA23_WMN_EMEA_leggings_renaissance_secondary_yoga_vignette_MB_001small.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/80979012668692a5d3bce59ce2350453473b2930753bd98d750425780f694404/FA23_WMN_EMEA_leggings_renaissance_hero_training_vignette_MB_001small.jpg" data-mid="248336787" border="0" src="https://freight.cargo.site/w/1000/i/80979012668692a5d3bce59ce2350453473b2930753bd98d750425780f694404/FA23_WMN_EMEA_leggings_renaissance_hero_training_vignette_MB_001small.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/71da4333475363cf1353c94b8c455f107fc263dc885c7dc157e6f2db004bf8b1/FA23_WMN_EMEA_leggings_renaissance_hero_running_vignette_MB_001-small.jpg" data-mid="248336786" border="0" src="https://freight.cargo.site/w/1000/i/71da4333475363cf1353c94b8c455f107fc263dc885c7dc157e6f2db004bf8b1/FA23_WMN_EMEA_leggings_renaissance_hero_running_vignette_MB_001-small.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/287540443b60145487978aa3d83da1ce1341bbb177aa71e8f40dd6b42e0b6cd7/FA23_WMN_EMEA_leggings_renaissance_secondary_running_vignette_MB_002small.jpg" data-mid="248336789" border="0" src="https://freight.cargo.site/w/1000/i/287540443b60145487978aa3d83da1ce1341bbb177aa71e8f40dd6b42e0b6cd7/FA23_WMN_EMEA_leggings_renaissance_secondary_running_vignette_MB_002small.jpg" /> <img width="3000" height="2507" width_o="3000" height_o="2507" data-src="https://freight.cargo.site/t/original/i/77fb280422a33d463d566a292b15f44f8e439cb672c51722eb49e37dc021e028/FA23_WMN_EMEA_leggings_renaissance_secondary_running_vignette_MB_003small.jpg" data-mid="248336790" border="0" src="https://freight.cargo.site/w/1000/i/77fb280422a33d463d566a292b15f44f8e439cb672c51722eb49e37dc021e028/FA23_WMN_EMEA_leggings_renaissance_secondary_running_vignette_MB_003small.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2e00b4ecc85e92465c4dc3673efd5142e070db28023435ce8a32d79aecd8b531/FA23_WMN_EMEA_leggings_renaissance_secondary_training_vignette_MB_001small.jpg" data-mid="248336791" border="0" src="https://freight.cargo.site/w/1000/i/2e00b4ecc85e92465c4dc3673efd5142e070db28023435ce8a32d79aecd8b531/FA23_WMN_EMEA_leggings_renaissance_secondary_training_vignette_MB_001small.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/053fd393d1bba766fa20fc64275d2a7d4465c4c47d4e56c664dd14efeece155f/Nike_Leggings2.0_Aug-Sept23_06.jpg" data-mid="248336700" border="0" src="https://freight.cargo.site/w/1000/i/053fd393d1bba766fa20fc64275d2a7d4465c4c47d4e56c664dd14efeece155f/Nike_Leggings2.0_Aug-Sept23_06.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3be85aea2b854ad55bb01e9cb906b3bfa7dd380585509f28523e29a3839fbf57/Nike_Leggings2.0_Aug-Sept23_16-1small.jpg" data-mid="248336794" border="0" src="https://freight.cargo.site/w/1000/i/3be85aea2b854ad55bb01e9cb906b3bfa7dd380585509f28523e29a3839fbf57/Nike_Leggings2.0_Aug-Sept23_16-1small.jpg" /> <img width="5052" height="3368" width_o="5052" height_o="3368" data-src="https://freight.cargo.site/t/original/i/68322f0fecae02e4a141c77ccaf912a999c32e27d1d58b9093297fd231484638/Nike_Leggings2.0_Aug-Sept23_08.jpg" data-mid="248336701" border="0" src="https://freight.cargo.site/w/1000/i/68322f0fecae02e4a141c77ccaf912a999c32e27d1d58b9093297fd231484638/Nike_Leggings2.0_Aug-Sept23_08.jpg" /> <img width="3645" height="2430" width_o="3645" height_o="2430" data-src="https://freight.cargo.site/t/original/i/f735a7cda0579c0281b06bbd44db5d7ef1dc5efa494839d90b3a7438e83971cf/Nike_Leggings2.0_Aug-Sept23_10.jpg" data-mid="248336702" border="0" src="https://freight.cargo.site/w/1000/i/f735a7cda0579c0281b06bbd44db5d7ef1dc5efa494839d90b3a7438e83971cf/Nike_Leggings2.0_Aug-Sept23_10.jpg" /> https://rosieashleylahiff.co.uk/Nike-Shox Fri, 15 May 2026 12:13:43 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Nike-Shox <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e3a2ae34ca673d81e7f64de0f3447257f00d2d344a4c2eef6e4b7ab50ca7ad96/1-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344471" border="0" src="https://freight.cargo.site/w/1000/i/e3a2ae34ca673d81e7f64de0f3447257f00d2d344a4c2eef6e4b7ab50ca7ad96/1-Nike-HOI-Paris-Run-DNA-WEB.jpg" /> Nike Shox&nbsp;Design of the global retail experience for the latest Shox Z sneaker.&nbsp; Brief Unleash the disruptive design of the latest&nbsp; Shox Z sneaker through a bold and disruptive retail expression in over 150 stores globally.&nbsp; Concept The geometric, iconic heel pillars were the foundation for the experience. Every detail was designed to provoke, not to please, immersing visitors in a retrofuturistic world where Shox Z feels both archival and forward looking. In the Nike House of Innovation in Paris, the journey begins with the facade, where Shox Z is introduced through sculptural Shox heel inspired displays, commanding instant attention. In the arena, the Not here to be Liked mindset comes to life thorugh a hyper-stylized Shox mannequin army, projecting an intimidating energy that fuels product lust. At the heart of the space, the footwear wall and Shox Altar pull you into the anatomy of the icon. Columns, sole patters and futuristic forms revealed in sharp detail, all underscored by a design philosophy built on one unapologetic principle: disrupt. In Nike Oxford Circus, Shox pillars sit like jewels in bold red frames along the facade, impossible to ignore. Step inside and an oversized screen floods the sapce with lust Shox imagery, drawing you towards a dedicated Shox altar. Sleek silver walls, fearless styling and stripped back displays, immerse you into the Shox retro-futuristic universe. In the Nike By You zone, its vivid red design sets the stage for creating your most disruptive designs. Your final looks ready to be captured agains a dramatic deconstructed mirror wall. The London team pulled together a team of female creators, from nail art to bold Shox shoe-jewellery, running workshops that let people tap into their own disruptive energy.In collaboration with our partners:Random StudioHotel CreativeSatis&amp;Fy KMF NJM UK Genix ...and the wider team at Nike HQ and Nike London <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7afe36802ec99f5315b62503e1fb003971f32a7c6619533b81cec55bca15951a/6-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344479" border="0" src="https://freight.cargo.site/w/1000/i/7afe36802ec99f5315b62503e1fb003971f32a7c6619533b81cec55bca15951a/6-Nike-HOI-Paris-Run-DNA-WEB.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9e043c7bf9d5c4b9e0ffcebbf4d735ce611dde07d529cd07b297cf577dc57450/7-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344035" border="0" src="https://freight.cargo.site/w/1000/i/9e043c7bf9d5c4b9e0ffcebbf4d735ce611dde07d529cd07b297cf577dc57450/7-Nike-HOI-Paris-Run-DNA-WEB.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d2fa423e8b58f54cd2c37ada61c72dab85d47a968704c2b2f9041d529558c848/2-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344472" border="0" src="https://freight.cargo.site/w/1000/i/d2fa423e8b58f54cd2c37ada61c72dab85d47a968704c2b2f9041d529558c848/2-Nike-HOI-Paris-Run-DNA-WEB.jpg" /><img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e2956d700760e22517429ab6593c0ebb70b941a5aa886e78641d8e93407192af/4-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344474" border="0" src="https://freight.cargo.site/w/1000/i/e2956d700760e22517429ab6593c0ebb70b941a5aa886e78641d8e93407192af/4-Nike-HOI-Paris-Run-DNA-WEB.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d2dab24b848b04c112f9b9be40849848b1685fd02afcc4f12c6dfe885937881d/5-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344476" border="0" src="https://freight.cargo.site/w/1000/i/d2dab24b848b04c112f9b9be40849848b1685fd02afcc4f12c6dfe885937881d/5-Nike-HOI-Paris-Run-DNA-WEB.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/73c8d942a18ac6742f90e1abf7622fcad6631a60340d70b3d1c0bf48acc0c991/3-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344473" border="0" src="https://freight.cargo.site/w/1000/i/73c8d942a18ac6742f90e1abf7622fcad6631a60340d70b3d1c0bf48acc0c991/3-Nike-HOI-Paris-Run-DNA-WEB.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0f065a82db571398fb0a88b08e312a4a19a5d2d8a1190fd9c53ef779d5c1e2b5/12-Nike-HOI-Paris-Run-DNA-WEB.jpg" data-mid="248344492" border="0" src="https://freight.cargo.site/w/1000/i/0f065a82db571398fb0a88b08e312a4a19a5d2d8a1190fd9c53ef779d5c1e2b5/12-Nike-HOI-Paris-Run-DNA-WEB.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/5a60d13362344d155fc7962a63fe3da5a2bfac1f966c78238a1e4fb7c565f26d/03-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248344028" border="0" src="https://freight.cargo.site/w/1000/i/5a60d13362344d155fc7962a63fe3da5a2bfac1f966c78238a1e4fb7c565f26d/03-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/80aa4037daa93f0c1a8608c8d50c501f3db8f1d87ca54c228ccc10d403e37c3a/04-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248344031" border="0" src="https://freight.cargo.site/w/1000/i/80aa4037daa93f0c1a8608c8d50c501f3db8f1d87ca54c228ccc10d403e37c3a/04-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="1786" height="2500" width_o="1786" height_o="2500" data-src="https://freight.cargo.site/t/original/i/8c80a43aa22003b998e175bc66aee8b15f4cf65c42bbfd4f9be4351e9e539f01/05-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248344033" border="0" src="https://freight.cargo.site/w/1000/i/8c80a43aa22003b998e175bc66aee8b15f4cf65c42bbfd4f9be4351e9e539f01/05-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/e7762d525608536be5cdc93ad9178763b691a427e7dabd0958e08c507f240396/07-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248344037" border="0" src="https://freight.cargo.site/w/1000/i/e7762d525608536be5cdc93ad9178763b691a427e7dabd0958e08c507f240396/07-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/86e91557a46ec0eb7a3de392b824b0fe484ab4757bbec35e8b06c34b681e1e31/14-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248355932" border="0" src="https://freight.cargo.site/w/1000/i/86e91557a46ec0eb7a3de392b824b0fe484ab4757bbec35e8b06c34b681e1e31/14-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/03252abd19dfab6ced41360e1ff49c5bf8746f94f20f8baf1697bb31d40135e4/08-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248355926" border="0" src="https://freight.cargo.site/w/1000/i/03252abd19dfab6ced41360e1ff49c5bf8746f94f20f8baf1697bb31d40135e4/08-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/a10a5ce7b88f24ad4a775a2653e3afa05ecc7e7629df202e37cf5008e4edb1ac/13-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248355931" border="0" src="https://freight.cargo.site/w/1000/i/a10a5ce7b88f24ad4a775a2653e3afa05ecc7e7629df202e37cf5008e4edb1ac/13-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/8d9fa134aaa6675b8e4db213b627a280a8dc8572b38bafa7770388f4105e8d37/12-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248355930" border="0" src="https://freight.cargo.site/w/1000/i/8d9fa134aaa6675b8e4db213b627a280a8dc8572b38bafa7770388f4105e8d37/12-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="1786" height="2500" width_o="1786" height_o="2500" data-src="https://freight.cargo.site/t/original/i/c929811dfaf6122452e655719da078e1496cbe2c9185e0f378da121c4f84ae5d/18-Nike-Run-DNA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248355936" border="0" src="https://freight.cargo.site/w/1000/i/c929811dfaf6122452e655719da078e1496cbe2c9185e0f378da121c4f84ae5d/18-Nike-Run-DNA-Oxford-St-TDM.Space-WEB-RES.jpg" /> To embody the ‘not here to be liked’ muse, we pushed the boundaries of in-store styling with a custom kit designed to make our mannequins biger, bolder and unapologetic. <img width="1786" height="2500" width_o="1786" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1a2d83e45008665b7f50a2b9aae377ec25c1350d0433952239fa47062ccf6369/17-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248355935" border="0" src="https://freight.cargo.site/w/1000/i/1a2d83e45008665b7f50a2b9aae377ec25c1350d0433952239fa47062ccf6369/17-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/36eded5e468bbc46e9ad97d2e47bb9efb44b6263e5191d263363831a190fb737/DSC06120.jpg" data-mid="248344045" border="0" src="https://freight.cargo.site/w/1000/i/36eded5e468bbc46e9ad97d2e47bb9efb44b6263e5191d263363831a190fb737/DSC06120.jpg" /><img width="828" height="828" width_o="828" height_o="828" data-src="https://freight.cargo.site/t/original/i/8e0cb7379fdbf0d73f8a4af7fb3ff9e8afe9b8dad09bd76c2d5b20ded2707074/Nike-shox-2025-nike-revolution_karting-proteinstudios-Using-the_gelbottle_in-3.jpg" data-mid="248344108" border="0" src="https://freight.cargo.site/w/828/i/8e0cb7379fdbf0d73f8a4af7fb3ff9e8afe9b8dad09bd76c2d5b20ded2707074/Nike-shox-2025-nike-revolution_karting-proteinstudios-Using-the_gelbottle_in-3.jpg" /><img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/9111700af84486a3462da068c9b2c3ed0e0b225e6d0fb8ed53165835cc2eba9a/DSC04584.jpg" data-mid="248355251" border="0" src="https://freight.cargo.site/w/1000/i/9111700af84486a3462da068c9b2c3ed0e0b225e6d0fb8ed53165835cc2eba9a/DSC04584.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/774da9357c002fa26d5c29d91d103ba1ab02b66d98c9117c7d031b857925fb30/DSC06305.jpg" data-mid="248344048" border="0" src="https://freight.cargo.site/w/1000/i/774da9357c002fa26d5c29d91d103ba1ab02b66d98c9117c7d031b857925fb30/DSC06305.jpg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/92e0cbc247dc1b0507d3fdfac2ab6476a235683f09c7a4895d928b3d0b734daf/DSC04418.jpg" data-mid="248344043" border="0" src="https://freight.cargo.site/w/1000/i/92e0cbc247dc1b0507d3fdfac2ab6476a235683f09c7a4895d928b3d0b734daf/DSC04418.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/1cf0dd8b99d3ead0b590467520674dcfacd6054385ad991bf61db3dc8382cef2/16-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" data-mid="248344039" border="0" src="https://freight.cargo.site/w/1000/i/1cf0dd8b99d3ead0b590467520674dcfacd6054385ad991bf61db3dc8382cef2/16-Nike-Run-NDA-Oxford-St-TDM.Space-WEB-RES.jpg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/8c08450c6e9ff24556ccc21906acac7e6ce78c148b4dadad571f61c89947d4c3/DSC05930.jpg" data-mid="248355253" border="0" src="https://freight.cargo.site/w/1000/i/8c08450c6e9ff24556ccc21906acac7e6ce78c148b4dadad571f61c89947d4c3/DSC05930.jpg" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/1e8d51bfa2772c97ba45c9020fdc248064e9504ba7589c87988decfb7f47c546/Milan_Run_DNA-21.jpg" data-mid="248355601" border="0" src="https://freight.cargo.site/w/1000/i/1e8d51bfa2772c97ba45c9020fdc248064e9504ba7589c87988decfb7f47c546/Milan_Run_DNA-21.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/977a302e6ddcfc4379648aae75491dcd4c452ec8b664577df55ac6925f93d847/Milan_Run_DNA-23.jpg" data-mid="248355603" border="0" src="https://freight.cargo.site/w/1000/i/977a302e6ddcfc4379648aae75491dcd4c452ec8b664577df55ac6925f93d847/Milan_Run_DNA-23.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/3ce9d9b4c6d7f1bcebfb4ff7092ee218ec6c2019749e67ee7c1d880834e7161e/Milan_Run_DNA-22.jpg" data-mid="248355602" border="0" src="https://freight.cargo.site/w/1000/i/3ce9d9b4c6d7f1bcebfb4ff7092ee218ec6c2019749e67ee7c1d880834e7161e/Milan_Run_DNA-22.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/6847791836fd3611e855713b81cde108dbf3b889be1fe2f37009c4667e9c9d4b/Nike-Run-DNA---Forum-Les-Halles-01.jpg" data-mid="248355604" border="0" src="https://freight.cargo.site/w/1000/i/6847791836fd3611e855713b81cde108dbf3b889be1fe2f37009c4667e9c9d4b/Nike-Run-DNA---Forum-Les-Halles-01.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/cb50cd784252cb15fcec5c8f329b320ba4771474b11a367c5e0fcc2becd60d39/Barcelona_Run_DNA-18.jpg" data-mid="248355621" border="0" src="https://freight.cargo.site/w/1000/i/cb50cd784252cb15fcec5c8f329b320ba4771474b11a367c5e0fcc2becd60d39/Barcelona_Run_DNA-18.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/e22dc6cf7cf8fe5b98a7a81de70fbe17d014be2199c513290e37ac737a66cd0a/Barcelona_Run_DNA-19.jpg" data-mid="248355622" border="0" src="https://freight.cargo.site/w/1000/i/e22dc6cf7cf8fe5b98a7a81de70fbe17d014be2199c513290e37ac737a66cd0a/Barcelona_Run_DNA-19.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/574ba00cf60021e9d0fe00075221ea529ae4bc10c7f856d9346966e0cfac75d2/Barcelona_Run_DNA-05.jpg" data-mid="248355610" border="0" src="https://freight.cargo.site/w/1000/i/574ba00cf60021e9d0fe00075221ea529ae4bc10c7f856d9346966e0cfac75d2/Barcelona_Run_DNA-05.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/0c1e6bdda75653e410a8236538bd5a07d1086647c0ab6b7c12e2a2ad4f673991/Barcelona_Run_DNA-04.jpg" data-mid="248355609" border="0" src="https://freight.cargo.site/w/1000/i/0c1e6bdda75653e410a8236538bd5a07d1086647c0ab6b7c12e2a2ad4f673991/Barcelona_Run_DNA-04.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/00473850d87f2727698038dacdde4d57d14ebdaa687ec5f1e53c81338baf08a9/Barcelona_Run_DNA-13.jpg" data-mid="248355617" border="0" src="https://freight.cargo.site/w/1000/i/00473850d87f2727698038dacdde4d57d14ebdaa687ec5f1e53c81338baf08a9/Barcelona_Run_DNA-13.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/e8e33187ce62a4219b712d2695adaa23ce89895083c05269d5c60796da6c9366/Barcelona_Run_DNA-02.jpg" data-mid="248355607" border="0" src="https://freight.cargo.site/w/1000/i/e8e33187ce62a4219b712d2695adaa23ce89895083c05269d5c60796da6c9366/Barcelona_Run_DNA-02.jpg" /> https://rosieashleylahiff.co.uk/Nike-Football-Kits Fri, 15 May 2026 12:00:41 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Nike-Football-Kits <img width="4488" height="2480" width_o="4488" height_o="2480" data-src="https://freight.cargo.site/t/original/i/a72b9cbdd3633398e7883d84127b95f78767b6a0987b4c291140682413fdf42c/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v515edit2.jpg" data-mid="248426552" border="0" src="https://freight.cargo.site/w/1000/i/a72b9cbdd3633398e7883d84127b95f78767b6a0987b4c291140682413fdf42c/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v515edit2.jpg" /> Nike National Football Kits Art direction for Nike federation kits for the 2024 Euros championship Brief Hero the individual federation kit designs while showing athlete superiority.&nbsp; Concept Use ultra physicality, iconic colour and dynamic angles to create a hyper tactile and emotive campaign. Capture the emotion of the athlete and their signature football move in motion. Photographers: Petros and Meinke Klein Sports movement: Andy Ansah and Marc Cumberbatch Production: Shoot Europe Made in a team at Nike HQ <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/727c65cb9ecde689cd6451c6d1d2aa97c6eb07da5ab9db9105d7c13c9593c2d7/EC24_SU24_NTC_ENT_LUCY_BRONZE_PORTRAITsmall.jpg" data-mid="248341879" border="0" src="https://freight.cargo.site/w/1000/i/727c65cb9ecde689cd6451c6d1d2aa97c6eb07da5ab9db9105d7c13c9593c2d7/EC24_SU24_NTC_ENT_LUCY_BRONZE_PORTRAITsmall.jpg" /><img width="4105" height="2480" width_o="4105" height_o="2480" data-src="https://freight.cargo.site/t/original/i/57c6c4f62fbef62363f56390905f7443d5c8737fc3f6d641eea9c860370e9e31/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v520edit1.jpg" data-mid="248426555" border="0" src="https://freight.cargo.site/w/1000/i/57c6c4f62fbef62363f56390905f7443d5c8737fc3f6d641eea9c860370e9e31/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v520edit1.jpg" /><img width="4427" height="1496" width_o="4427" height_o="1496" data-src="https://freight.cargo.site/t/original/i/43110bcb75e72f8751f6c3c18d1ca87af462a2d30342c011759e8910b40efc9d/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new3-copy.jpg" data-mid="248456350" border="0" src="https://freight.cargo.site/w/1000/i/43110bcb75e72f8751f6c3c18d1ca87af462a2d30342c011759e8910b40efc9d/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new3-copy.jpg" /><img width="5000" height="3243" width_o="5000" height_o="3243" data-src="https://freight.cargo.site/t/original/i/3eb005067db5414c36fe03e0d778ff396df2f34e870cbd19d7c80b3e5eb070a6/EC24_SU24_NTC_KNVB_FRENKIE_DE_JONG_MOVEMENT-copy-small.jpg" data-mid="248456437" border="0" src="https://freight.cargo.site/w/1000/i/3eb005067db5414c36fe03e0d778ff396df2f34e870cbd19d7c80b3e5eb070a6/EC24_SU24_NTC_KNVB_FRENKIE_DE_JONG_MOVEMENT-copy-small.jpg" /><img width="4425" height="1493" width_o="4425" height_o="1493" data-src="https://freight.cargo.site/t/original/i/523ac334a7012285551c62ac8e257e75fc308a3df8f44dbaa3b4b30bf50d1397/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new6-copy.jpg" data-mid="248456353" border="0" src="https://freight.cargo.site/w/1000/i/523ac334a7012285551c62ac8e257e75fc308a3df8f44dbaa3b4b30bf50d1397/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new6-copy.jpg" /><img width="3835" height="2480" width_o="3835" height_o="2480" data-src="https://freight.cargo.site/t/original/i/a1c0fa00da4e1cdb063459b42864aa16a0fe8825ec46a771327b88a8b45748a3/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v517edit1.jpg" data-mid="248426553" border="0" src="https://freight.cargo.site/w/1000/i/a1c0fa00da4e1cdb063459b42864aa16a0fe8825ec46a771327b88a8b45748a3/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v517edit1.jpg" /><img width="4488" height="2480" width_o="4488" height_o="2480" data-src="https://freight.cargo.site/t/original/i/63b662cbd9c4610852b0fa783b5fac7aa1544b8f2f552b8fa4c2760d0ae30eba/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v514-edit.jpg" data-mid="248426557" border="0" src="https://freight.cargo.site/w/1000/i/63b662cbd9c4610852b0fa783b5fac7aa1544b8f2f552b8fa4c2760d0ae30eba/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v514-edit.jpg" /><img width="4428" height="1495" width_o="4428" height_o="1495" data-src="https://freight.cargo.site/t/original/i/e6c7b35d3417a8f5947c69cc3858b8ed6c7e112cb66664b3dd6e1c6c57620709/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new9-copy.jpg" data-mid="248456356" border="0" src="https://freight.cargo.site/w/1000/i/e6c7b35d3417a8f5947c69cc3858b8ed6c7e112cb66664b3dd6e1c6c57620709/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new9-copy.jpg" /><img width="4488" height="2480" width_o="4488" height_o="2480" data-src="https://freight.cargo.site/t/original/i/fcffcc3a95bd516738aa6293b9ffc775a3fa0b29257f5dc0348500c32cf6f572/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v516.jpg" data-mid="248428125" border="0" src="https://freight.cargo.site/w/1000/i/fcffcc3a95bd516738aa6293b9ffc775a3fa0b29257f5dc0348500c32cf6f572/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v516.jpg" /><img width="4416" height="1714" width_o="4416" height_o="1714" data-src="https://freight.cargo.site/t/original/i/f25ec0e43e01406215ee5968ac56a5ca9c137fcf97063efc76249e6fba94bd97/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new2-copy.jpg" data-mid="248456349" border="0" src="https://freight.cargo.site/w/1000/i/f25ec0e43e01406215ee5968ac56a5ca9c137fcf97063efc76249e6fba94bd97/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v5new2-copy.jpg" /><img width="1950" height="2480" width_o="1950" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f166173f21f17958f5974f0a32dae51118873bc336cba9ab0de424e7b6d7a930/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v517edit2.jpg" data-mid="248426554" border="0" src="https://freight.cargo.site/w/1000/i/f166173f21f17958f5974f0a32dae51118873bc336cba9ab0de424e7b6d7a930/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v517edit2.jpg" /> <img width="1538" height="1916" width_o="1538" height_o="1916" data-src="https://freight.cargo.site/t/original/i/941a974bea54c74d94f0ccd2c2911ed928ec42a39b3682d072ba59f280985c3a/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v522-copy-eng-kids-2.jpg" data-mid="248456359" border="0" src="https://freight.cargo.site/w/1000/i/941a974bea54c74d94f0ccd2c2911ed928ec42a39b3682d072ba59f280985c3a/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v522-copy-eng-kids-2.jpg" /><img width="1532" height="2234" width_o="1532" height_o="2234" data-src="https://freight.cargo.site/t/original/i/bb2e0519d575c167610420bb6595b9e3c7edfb7f2098e0180d6c9a1167415076/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v524-copy-france.jpg" data-mid="248456362" border="0" src="https://freight.cargo.site/w/1000/i/bb2e0519d575c167610420bb6595b9e3c7edfb7f2098e0180d6c9a1167415076/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v524-copy-france.jpg" /> <img width="1909" height="2480" width_o="1909" height_o="2480" data-src="https://freight.cargo.site/t/original/i/78650cf7caed16ef8b3daade0bdf4f20d868bdef28b47834fa7f4dd77db3bcd9/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v524-copy.jpg" data-mid="248456364" border="0" src="https://freight.cargo.site/w/1000/i/78650cf7caed16ef8b3daade0bdf4f20d868bdef28b47834fa7f4dd77db3bcd9/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v524-copy.jpg" /><img width="4488" height="2480" width_o="4488" height_o="2480" data-src="https://freight.cargo.site/t/original/i/78ab8fb6fe03e5e65dd1049b035a76afe0e704622405f8032c78dc6f43f6c9d0/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v523.jpg" data-mid="248428133" border="0" src="https://freight.cargo.site/w/1000/i/78ab8fb6fe03e5e65dd1049b035a76afe0e704622405f8032c78dc6f43f6c9d0/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v523.jpg" /><img width="1932" height="2480" width_o="1932" height_o="2480" data-src="https://freight.cargo.site/t/original/i/5c5289b3ac518a7f89d9db27335d2870e9387bb0b50e9696fb515415e3cf1d9e/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v522-copy-kids1.jpg" data-mid="248456361" border="0" src="https://freight.cargo.site/w/1000/i/5c5289b3ac518a7f89d9db27335d2870e9387bb0b50e9696fb515415e3cf1d9e/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v522-copy-kids1.jpg" /> Experience Bring Dri-Fit ADV technology benefits to life in a sensorial retail experience.&nbsp; The tunnel in House of Innovation, Paris, is a 3 part experience that gives visitors a unique chance to learn about the 3 different benefits of the new DriFit technology: keep you cool, keep you dry, keep you light.&nbsp; Throughout the space, garment design details, scientific research and product benefits are illustrated with sketches, AVs and physical artefacts. <img width="7953" height="5302" width_o="7953" height_o="5302" data-src="https://freight.cargo.site/t/original/i/86e1a21de9c4c3cf7aa0ca5426c570132dffbc279750d71c234ddbf9b37f8390/_49A9271_HR.jpg" data-mid="248344003" border="0" src="https://freight.cargo.site/w/1000/i/86e1a21de9c4c3cf7aa0ca5426c570132dffbc279750d71c234ddbf9b37f8390/_49A9271_HR.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a51926cde3ea396a8b9b7b3719e30dd19d6c2ae3868d6154ff5eff199c2efd8/NIKE_HOI_EC24_WINDOW-02.jpg" data-mid="248344119" border="0" src="https://freight.cargo.site/w/1000/i/4a51926cde3ea396a8b9b7b3719e30dd19d6c2ae3868d6154ff5eff199c2efd8/NIKE_HOI_EC24_WINDOW-02.jpg" /><img width="2500" height="1748" width_o="2500" height_o="1748" data-src="https://freight.cargo.site/t/original/i/8836b17e70ac56b270f9ea86fdb0499b403cc938dec50ce6637030c346b741dc/Screenshot-2024-12-11-at-12.10.12PM.jpg" data-mid="248344120" border="0" src="https://freight.cargo.site/w/1000/i/8836b17e70ac56b270f9ea86fdb0499b403cc938dec50ce6637030c346b741dc/Screenshot-2024-12-11-at-12.10.12PM.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/ec51fab7a3b39cd05911cbc544dde5c567dbff201eaf8be6d3e90af946879ea1/3Y7A0154---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" data-mid="248344006" border="0" src="https://freight.cargo.site/w/1000/i/ec51fab7a3b39cd05911cbc544dde5c567dbff201eaf8be6d3e90af946879ea1/3Y7A0154---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" /> <img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/d42dce6539bfe02bbb0133618a26914527713debbaf03fe7ad0d17c79a3f9552/3Y7A0040---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" data-mid="248344004" border="0" src="https://freight.cargo.site/w/1000/i/d42dce6539bfe02bbb0133618a26914527713debbaf03fe7ad0d17c79a3f9552/3Y7A0040---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" /><img width="2500" height="1786" width_o="2500" height_o="1786" data-src="https://freight.cargo.site/t/original/i/98a10c45fec937f9777163c8cce6b8c239b43d0e8d482f35da0606b7d8f035ce/3Y7A0163---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" data-mid="248344007" border="0" src="https://freight.cargo.site/w/1000/i/98a10c45fec937f9777163c8cce6b8c239b43d0e8d482f35da0606b7d8f035ce/3Y7A0163---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" /> <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/1a507e45ba7253bf893d123a8a25601f961c86a88236c8c29b3d74331ca25002/3Y7A0057---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" data-mid="248344005" border="0" src="https://freight.cargo.site/w/1000/i/1a507e45ba7253bf893d123a8a25601f961c86a88236c8c29b3d74331ca25002/3Y7A0057---Nike---EC24---HOI-Paris---TDM.Space----HIGH-RES.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/c925ecebab87422373a32dd920ba13a1d249089bd1b5511c0fc149b2ce8ba4c7/NIKE_HOI_EC24_ProductWall.jpg" data-mid="248344118" border="0" src="https://freight.cargo.site/w/1000/i/c925ecebab87422373a32dd920ba13a1d249089bd1b5511c0fc149b2ce8ba4c7/NIKE_HOI_EC24_ProductWall.jpg" /><img width="4488" height="2480" width_o="4488" height_o="2480" data-src="https://freight.cargo.site/t/original/i/8b626db61b661a7354d36359f281a41459131c1eb1f6e558f050603c544c7e7c/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v529.jpg" data-mid="248434787" border="0" src="https://freight.cargo.site/w/1000/i/8b626db61b661a7354d36359f281a41459131c1eb1f6e558f050603c544c7e7c/2026_02_16-Rosie-Ashley-Lahiff_Portfolio_NIKE_ART-DIRECTOR-v529.jpg" /> https://rosieashleylahiff.co.uk/Tommy-Hilfiger-Womenswear Mon, 17 Feb 2025 14:59:59 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Tommy-Hilfiger-Womenswear <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/9f48431f38f39cbfeb5ba24a41db7d2e6ad52f0533f1ec165455f22e41e3bda2/SP22_WSW_DEL2_ICONS5_WW0WW34389YBL_0150_HFR2.jpg" data-mid="226715063" border="0" src="https://freight.cargo.site/w/1000/i/9f48431f38f39cbfeb5ba24a41db7d2e6ad52f0533f1ec165455f22e41e3bda2/SP22_WSW_DEL2_ICONS5_WW0WW34389YBL_0150_HFR2.jpg" /> Tommy HilfigerArt direction for Summer/Pre-Fall ‘22 womenswear collection Brief Create elevated, editorial-inspired and ownable content that leverages product and brand storytelling as part of an engaging, inspiring and branded B2B buying experience.&nbsp; Concept Tommy prep is colourful, which communicates the brand’s optimism, playfulness and preppy personality. This colour and positivity comes to life through perfectly imperfect colourful sets and models’ on-set energy. Elevated lighting enhances product details and fabric textures to communicate quality and tactility and dynamic camera angles creates expressive, editorial-style imagery. <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f2f523a6a43e312d86aebfe887ea4b3c14a140d0c9618b17c19b406fe01fee6f/SP22_WSW_DEL1_EXTRALOOK2_WW0WW33424AEG_158_HFR2.jpg" data-mid="226715038" border="0" src="https://freight.cargo.site/w/1000/i/f2f523a6a43e312d86aebfe887ea4b3c14a140d0c9618b17c19b406fe01fee6f/SP22_WSW_DEL1_EXTRALOOK2_WW0WW33424AEG_158_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/03a1814fb481bae1a4a889ad9893356b4c028aad3c00e1a77270049931f83dac/SP22_WSW_DEL2_ICONS5_WW0WW34389YBL_0061_HFR2.jpg" data-mid="226715061" border="0" src="https://freight.cargo.site/w/1000/i/03a1814fb481bae1a4a889ad9893356b4c028aad3c00e1a77270049931f83dac/SP22_WSW_DEL2_ICONS5_WW0WW34389YBL_0061_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/cb7d9c6a80bc5c89020e3ccea6bda41340064a513418360e28579df9881eb158/SP22_WSW_DEL2_BDOORLOOK_WW0WW341160A8_0194_HFR2.jpg" data-mid="226715044" border="0" src="https://freight.cargo.site/w/1000/i/cb7d9c6a80bc5c89020e3ccea6bda41340064a513418360e28579df9881eb158/SP22_WSW_DEL2_BDOORLOOK_WW0WW341160A8_0194_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/afa6e1a84e1ae3aef8a718afc081236d2ffa3415cac0328226cb19dee51aa70c/SP22_WSW_DEL1_EXTRALOOK3_WW0WW34712AEG_0126_HFR2.jpg" data-mid="226715040" border="0" src="https://freight.cargo.site/w/1000/i/afa6e1a84e1ae3aef8a718afc081236d2ffa3415cac0328226cb19dee51aa70c/SP22_WSW_DEL1_EXTRALOOK3_WW0WW34712AEG_0126_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b712e88ee150268d50534f8dd5f21f07c78947b2a87ea2a0f5b9353fba5c4beb/SP22_WSW_DEL2_ICONS4_WW0WW34406YBL_0093_HFR1.jpg" data-mid="226715060" border="0" src="https://freight.cargo.site/w/1000/i/b712e88ee150268d50534f8dd5f21f07c78947b2a87ea2a0f5b9353fba5c4beb/SP22_WSW_DEL2_ICONS4_WW0WW34406YBL_0093_HFR1.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8e9ec150271c56e721ae4216621d565af9e037cdc093c849eca8861d1d831641/SP22_WSW_DEL3_BDOORLOOK_WW0WW33195YBR_0073_HFR2.jpg" data-mid="226715069" border="0" src="https://freight.cargo.site/w/1000/i/8e9ec150271c56e721ae4216621d565af9e037cdc093c849eca8861d1d831641/SP22_WSW_DEL3_BDOORLOOK_WW0WW33195YBR_0073_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/94ae0065d7f3d1603a85416f8b98cada7f14d11ab6bedc72e0b0b1ef026c9aa5/SP22_WSW_DEL1_BDOORLOOK_WW0WW340900JV_178_HFR2.jpg" data-mid="226715032" border="0" src="https://freight.cargo.site/w/1000/i/94ae0065d7f3d1603a85416f8b98cada7f14d11ab6bedc72e0b0b1ef026c9aa5/SP22_WSW_DEL1_BDOORLOOK_WW0WW340900JV_178_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/fe7df6f3b419c3ed42d30901a6fb29315569f90c5e5ea28d97cd4e9e178a3d82/SP22_WSW_DEL1_LIFESTYLE_S10S1013350G3_0029_HFR3.jpg" data-mid="226715041" border="0" src="https://freight.cargo.site/w/1000/i/fe7df6f3b419c3ed42d30901a6fb29315569f90c5e5ea28d97cd4e9e178a3d82/SP22_WSW_DEL1_LIFESTYLE_S10S1013350G3_0029_HFR3.jpg" /><img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8e9ec150271c56e721ae4216621d565af9e037cdc093c849eca8861d1d831641/SP22_WSW_DEL3_BDOORLOOK_WW0WW33195YBR_0073_HFR2.jpg" data-mid="226715069" border="0" src="https://freight.cargo.site/w/1000/i/8e9ec150271c56e721ae4216621d565af9e037cdc093c849eca8861d1d831641/SP22_WSW_DEL3_BDOORLOOK_WW0WW33195YBR_0073_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/af35596ded8aefd5a31f6bc7f9c5d92df980b95dd1dbe193df679ec9dea786d5/SP22_WSW_DEL1_EXTRALOOK1_WW0WW334480J0_0089_HFR2.jpg" data-mid="226715036" border="0" src="https://freight.cargo.site/w/1000/i/af35596ded8aefd5a31f6bc7f9c5d92df980b95dd1dbe193df679ec9dea786d5/SP22_WSW_DEL1_EXTRALOOK1_WW0WW334480J0_0089_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/86924e7db8f0976bd03a19268fba46cfadb625050f039006fb7215eac6388989/SP22_WSW_DEL2_ICONS1_WW0WW343940M1_0129_HFR2.jpg" data-mid="226715054" border="0" src="https://freight.cargo.site/w/1000/i/86924e7db8f0976bd03a19268fba46cfadb625050f039006fb7215eac6388989/SP22_WSW_DEL2_ICONS1_WW0WW343940M1_0129_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/39236079914e3d907ff2ad13c73c77874a9c669472511803107bbab8f108e159/SP22_WSW_DEL3_EXTRALOOK1_WW0WW35350YBR_0025_HFR3.jpg" data-mid="226715073" border="0" src="https://freight.cargo.site/w/1000/i/39236079914e3d907ff2ad13c73c77874a9c669472511803107bbab8f108e159/SP22_WSW_DEL3_EXTRALOOK1_WW0WW35350YBR_0025_HFR3.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/048ad86112eec7ae7e336335c93e6ae7bf4d8eaf3cdd16d30f8dd2ffca2e4986/SP22_WSW_DEL1_EXTRALOOK2_WW0WW33424AEG_050_HFR3.jpg" data-mid="226715037" border="0" src="https://freight.cargo.site/w/1000/i/048ad86112eec7ae7e336335c93e6ae7bf4d8eaf3cdd16d30f8dd2ffca2e4986/SP22_WSW_DEL1_EXTRALOOK2_WW0WW33424AEG_050_HFR3.jpg" /> Role ︎︎︎ Art direction︎︎︎ Concept development and execution Credits Photography Casper Kofi Styling Kate Phelan Models Dija Kallon, Luna Bijl and Anita Pozzo window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-72114106-1'); https://rosieashleylahiff.co.uk/Calvin-Klein-Store-Experience Mon, 17 Feb 2025 14:59:54 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Calvin-Klein-Store-Experience <img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/451771275528a556ad2360730ee4ac28623e5e6e0f6872f64f19ce27ad3911c8/DSCF1848.jpeg" data-mid="226714977" border="0" src="https://freight.cargo.site/w/1000/i/451771275528a556ad2360730ee4ac28623e5e6e0f6872f64f19ce27ad3911c8/DSCF1848.jpeg" /> Calvin Klein Store Experience&nbsp; Experience design and mapping, communication strategy and design, sensorial branding strategy, customer service strategy and rituals, staff uniform guidelines and consumables design for the new European Calvin Klein store concept.&nbsp; Brief How can we enhance the European store design concept to put storytelling, service and community at the heart of the new retail experience to establish CK’s authority in jeans, underwear and sportswear categories? &nbsp; Concept We created an emotive and immersive experience that provokes expression, discovery and connection to evolve the consumer journey from a linear path to a perpetual cycle of interaction with the brand.&nbsp; <img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/c8c52282695cf6ebd94413ab59b57d90bc978c156e1287adf9d4f552b7e70f3f/DSCF1868-Edit.jpeg" data-mid="226714980" border="0" src="https://freight.cargo.site/w/1000/i/c8c52282695cf6ebd94413ab59b57d90bc978c156e1287adf9d4f552b7e70f3f/DSCF1868-Edit.jpeg" /> <img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/a772d41f7d0b98f639070699a3ce596c69a50b4b492060bb9482ffec6aec2d39/DSCF1873-Edit.jpeg" data-mid="226714981" border="0" src="https://freight.cargo.site/w/1000/i/a772d41f7d0b98f639070699a3ce596c69a50b4b492060bb9482ffec6aec2d39/DSCF1873-Edit.jpeg" /> <img width="4156" height="5195" width_o="4156" height_o="5195" data-src="https://freight.cargo.site/t/original/i/0d6c54a1f4a32b3cd4e9c43ee49c49619fc42350de8b2597ce7188c42b55fc22/SLIDE5-1.jpeg" data-mid="226715019" border="0" src="https://freight.cargo.site/w/1000/i/0d6c54a1f4a32b3cd4e9c43ee49c49619fc42350de8b2597ce7188c42b55fc22/SLIDE5-1.jpeg" /> <img width="900" height="643" width_o="900" height_o="643" data-src="https://freight.cargo.site/t/original/i/535291a743161e02e03ed5d6826cadcd75f028322ecdb4c68324f96d03933719/dscf0053-calvin-klein-bluewater-tdm.space-web.jpg" data-mid="226714987" border="0" src="https://freight.cargo.site/w/900/i/535291a743161e02e03ed5d6826cadcd75f028322ecdb4c68324f96d03933719/dscf0053-calvin-klein-bluewater-tdm.space-web.jpg" /> <img width="1000" height="713" width_o="1000" height_o="713" data-src="https://freight.cargo.site/t/original/i/e77edbed584325a1521be38f8c9268b07e6cfec2c0e77bc0f6b9d28dcbf0ae71/unnamed.jpeg" data-mid="226714990" border="0" src="https://freight.cargo.site/w/1000/i/e77edbed584325a1521be38f8c9268b07e6cfec2c0e77bc0f6b9d28dcbf0ae71/unnamed.jpeg" /> <img width="900" height="643" width_o="900" height_o="643" data-src="https://freight.cargo.site/t/original/i/79949238b5b42986c7fe9352e051a5c065fddd05c2b8900f43353be8139e9f55/dscf0058-calvin-klein-bluewater-tdm.space-web.jpeg" data-mid="226714988" border="0" src="https://freight.cargo.site/w/900/i/79949238b5b42986c7fe9352e051a5c065fddd05c2b8900f43353be8139e9f55/dscf0058-calvin-klein-bluewater-tdm.space-web.jpeg" /> Experience The new CK experience is collaborative and inclusive, encouraging consumers to come as they are and connect with the CK brand, product, staff and community across all engagement channels in-store, positioning CK as a platform for connection, expression and interaction. It is enriched with emotive omnichannel storytelling and curated services, inspiring product discovery and trial, a deeper understanding of the brand heritage and DNA and positioning CK as an authority in the jeans, underwear and sportswear categories. Touchpoint experiences include: - Jeans fit guide, RFID podium, inclusive sizing and jeans expert services in the jeans area- Bra, panties and boxer short guides, inclusive sizing and bra fitting services at the underwear area - Light, sound and scent enhancement and expert services in the changing rooms - Click and collect and express payment at the checkout As well as service rituals across the store for greeting, RFID podium, jeans fitting, bra fitting, checkout and goodbye. Sensorial branding pushes the experience beyond the merely visual and plans the interactions, contrasts and synergies between touch, sight, sound and smell. By designing and mapping the synaesthetic experience, we created a truly immersive, multisensory and emotive experience that not only transforms but enhances a visitor’s perception of the space, products, staff and brand. <img width="5743" height="3348" width_o="5743" height_o="3348" data-src="https://freight.cargo.site/t/original/i/876cdbdcbc0f65067a767f0eb671a544b12b89cc46d28d19740c89595595cc75/shelf-talker-3-copy.jpg" data-mid="226715026" border="0" src="https://freight.cargo.site/w/1000/i/876cdbdcbc0f65067a767f0eb671a544b12b89cc46d28d19740c89595595cc75/shelf-talker-3-copy.jpg" /> <img width="5743" height="3348" width_o="5743" height_o="3348" data-src="https://freight.cargo.site/t/original/i/5abe7aa79e3a1e813d3d37f51ff4208c5e9ea058100a52b03952a3275b2c01ec/220713_CM-Tools_121_C-grey.jpg" data-mid="226715025" border="0" src="https://freight.cargo.site/w/1000/i/5abe7aa79e3a1e813d3d37f51ff4208c5e9ea058100a52b03952a3275b2c01ec/220713_CM-Tools_121_C-grey.jpg" /> <img width="1920" height="1119" width_o="1920" height_o="1119" data-src="https://freight.cargo.site/t/original/i/afc417141c630fc0d67ea34e936b0f4429e5cefa1f5694faca533fa740ea3c8e/name-tag-design-v5-FINAL-copy-2.jpg" data-mid="226715024" border="0" src="https://freight.cargo.site/w/1000/i/afc417141c630fc0d67ea34e936b0f4429e5cefa1f5694faca533fa740ea3c8e/name-tag-design-v5-FINAL-copy-2.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bdc576d32327a187e2b0f5fb61fb3fc756950b43df58bf7a78ed62c2d18db6d4/staff-group-uniform-edit1-copy.jpg" data-mid="226715028" border="0" src="https://freight.cargo.site/w/1000/i/bdc576d32327a187e2b0f5fb61fb3fc756950b43df58bf7a78ed62c2d18db6d4/staff-group-uniform-edit1-copy.jpg" /> <img width="5743" height="3348" width_o="5743" height_o="3348" data-src="https://freight.cargo.site/t/original/i/a4553182fab92b2ce694f38a7cd87d409a2c7095d3b6ab0b9b31122b5915d692/shelf-talker-4-copy.jpg" data-mid="226715027" border="0" src="https://freight.cargo.site/w/1000/i/a4553182fab92b2ce694f38a7cd87d409a2c7095d3b6ab0b9b31122b5915d692/shelf-talker-4-copy.jpg" /> <img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/e2b035906bcc43f864b8eb040d1f6630df9886bbb15b3dd3ad7422ef99fef753/DSCF1850-Edit.jpeg" data-mid="226714978" border="0" src="https://freight.cargo.site/w/1000/i/e2b035906bcc43f864b8eb040d1f6630df9886bbb15b3dd3ad7422ef99fef753/DSCF1850-Edit.jpeg" /><img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/8ef5670f18e902eae736b896c7c0292bd1ca7b314d4714923912807ac2276bdc/DSCF1896-Edit.jpeg" data-mid="226714983" border="0" src="https://freight.cargo.site/w/1000/i/8ef5670f18e902eae736b896c7c0292bd1ca7b314d4714923912807ac2276bdc/DSCF1896-Edit.jpeg" /><img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/cf3ffaa61cf4217f2062a58b3831db48628100bf646783cb9dc8e60135596aad/DSCF1892-Edit.jpeg" data-mid="226714982" border="0" src="https://freight.cargo.site/w/1000/i/cf3ffaa61cf4217f2062a58b3831db48628100bf646783cb9dc8e60135596aad/DSCF1892-Edit.jpeg" /> Role ︎ Customer experience concept︎ Customer journey mapping and zoning︎ Communication and storytelling strategy and design︎︎︎ Sensorial branding strategy︎︎︎ Service experience strategy and rituals︎︎︎ Staff uniform strategy Credits In collaboration with the Calvin Klein in-house design team, lead by Director Corey CombrinckLighting Nulty Lighting&nbsp; Music curation&nbsp;Massive MusicScent&nbsp;Heath Broussard&nbsp; Photos courtsey of TDM Space and Culted window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-72114106-1'); https://rosieashleylahiff.co.uk/Zalando-Mother-s-Day Mon, 17 Feb 2025 15:00:04 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Zalando-Mother-s-Day <img width="4860" height="6703" width_o="4860" height_o="6703" data-src="https://freight.cargo.site/t/original/i/0cde0c40e4badf159256214ac934c607acdff19a83344c480fa01d132d677b93/17_make-up_cat6_mac-lipstick_630.jpg" data-mid="226715091" border="0" src="https://freight.cargo.site/w/1000/i/0cde0c40e4badf159256214ac934c607acdff19a83344c480fa01d132d677b93/17_make-up_cat6_mac-lipstick_630.jpg" /> Zalando Concept and art direction for Zalando Mother’s Day 2022&nbsp; Brief Create playful, celebratory and contemporary product photography assets for use on all Zalando channels to support the #GotItFromMyMama 2022 Mother’s Day campaign. Concept Using bright lighting, vibrant backdrops, loose ‘unboxed’ styling, dynamic framing and irregular compositions, we created a sense of movement and texture in playful, elevated and consistent content. Assets were used across the Zalando website and social channels to drive traffic to the PLP and PDP pages. <img width="6872" height="3702" width_o="6872" height_o="3702" data-src="https://freight.cargo.site/t/original/i/e51acb7fce83c820f885b7c570924f8dc6e6b513baad13de42f906d56d80ff37/10_skin-care_group-2_302-copy-landscape.jpg" data-mid="226715117" border="0" src="https://freight.cargo.site/w/1000/i/e51acb7fce83c820f885b7c570924f8dc6e6b513baad13de42f906d56d80ff37/10_skin-care_group-2_302-copy-landscape.jpg" /> <img width="6392" height="3498" width_o="6392" height_o="3498" data-src="https://freight.cargo.site/t/original/i/3b3f6260f6532f8be66f5f07650c0b3f1fbaca17f6cb2a0ed664c52411548aff/25_gift-set_2-groups_897-8-patterm-1-copy-landscape.jpg" data-mid="226715118" border="0" src="https://freight.cargo.site/w/1000/i/3b3f6260f6532f8be66f5f07650c0b3f1fbaca17f6cb2a0ed664c52411548aff/25_gift-set_2-groups_897-8-patterm-1-copy-landscape.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/a5480a25b89c02cf8cb7b9d024a55d422f570343c729ffec2c14fbb70003e31f/19_skin-care-biotherm-red-algae-product-and-texture_706.jpg" data-mid="226715093" border="0" src="https://freight.cargo.site/w/1000/i/a5480a25b89c02cf8cb7b9d024a55d422f570343c729ffec2c14fbb70003e31f/19_skin-care-biotherm-red-algae-product-and-texture_706.jpg" /> <img width="2858" height="4076" width_o="2858" height_o="4076" data-src="https://freight.cargo.site/t/original/i/e1383f291729cbf5ab864340df5e187ab3ecf09caf15d5a6a9fb78b2df91a378/12_make-up_group-kiko_401-copy-portrait.jpg" data-mid="226715124" border="0" src="https://freight.cargo.site/w/1000/i/e1383f291729cbf5ab864340df5e187ab3ecf09caf15d5a6a9fb78b2df91a378/12_make-up_group-kiko_401-copy-portrait.jpg" /> <img width="4265" height="5616" width_o="4265" height_o="5616" data-src="https://freight.cargo.site/t/original/i/ae4d196f32ca0cfd6434690a7aa9114d875677a1f7f6c3a697328a0c221a0ffb/32_make-up_kiko-powder-lipset-with-textur_1029-copy-portrait.jpg" data-mid="226715127" border="0" src="https://freight.cargo.site/w/1000/i/ae4d196f32ca0cfd6434690a7aa9114d875677a1f7f6c3a697328a0c221a0ffb/32_make-up_kiko-powder-lipset-with-textur_1029-copy-portrait.jpg" /> <img width="2931" height="4051" width_o="2931" height_o="4051" data-src="https://freight.cargo.site/t/original/i/581a0ece2b91b9bc1eaf697582481cf2a5f501e672fe2a71602b71a3f25f0515/24_estee-lauder-product-and-texture_819-copy-portrait.jpg" data-mid="226715126" border="0" src="https://freight.cargo.site/w/1000/i/581a0ece2b91b9bc1eaf697582481cf2a5f501e672fe2a71602b71a3f25f0515/24_estee-lauder-product-and-texture_819-copy-portrait.jpg" /> <img width="8688" height="6923" width_o="8688" height_o="6923" data-src="https://freight.cargo.site/t/original/i/66d65de04471d0ad335e9d5e10ca631acd8b9f9c117a32a6f45a9e4046ff44ae/Fragances_IND_01_017-backgroudn-base-SQ.jpg" data-mid="226715112" border="0" src="https://freight.cargo.site/w/1000/i/66d65de04471d0ad335e9d5e10ca631acd8b9f9c117a32a6f45a9e4046ff44ae/Fragances_IND_01_017-backgroudn-base-SQ.jpg" /> <img width="8688" height="5792" width_o="8688" height_o="5792" data-src="https://freight.cargo.site/t/original/i/eb67ba8595eb74ad7aebf5c013ba75caf921044bd1b0432473e6e1ad86b298ca/08_skin-care_gift-set_biotherm_red-algae_256.jpg" data-mid="226715079" border="0" src="https://freight.cargo.site/w/1000/i/eb67ba8595eb74ad7aebf5c013ba75caf921044bd1b0432473e6e1ad86b298ca/08_skin-care_gift-set_biotherm_red-algae_256.jpg" /> <img width="8688" height="5792" width_o="8688" height_o="5792" data-src="https://freight.cargo.site/t/original/i/4a0958bced3823fd14de8ddc07273e3e8ab68aad7359d604c3c2b0d6111391c7/30_elizabeth-just-texture_981.jpg" data-mid="226715107" border="0" src="https://freight.cargo.site/w/1000/i/4a0958bced3823fd14de8ddc07273e3e8ab68aad7359d604c3c2b0d6111391c7/30_elizabeth-just-texture_981.jpg" /> <img width="7872" height="4306" width_o="7872" height_o="4306" data-src="https://freight.cargo.site/t/original/i/c6f1180039638d49bdd1291c106dac60f50b5e94520f8aa5a8991e251d6aa79e/27_gifts-under_charlotte-reshoot_927-copy-landscape.jpg" data-mid="226715119" border="0" src="https://freight.cargo.site/w/1000/i/c6f1180039638d49bdd1291c106dac60f50b5e94520f8aa5a8991e251d6aa79e/27_gifts-under_charlotte-reshoot_927-copy-landscape.jpg" /><img width="5514" height="6707" width_o="5514" height_o="6707" data-src="https://freight.cargo.site/t/original/i/f3c55bb0b0f87c2389e1bb86ea070882c58dd107dd9f27d403e3aa8e23e95038/21_under-10_kiko-pink-rituals-hands_771.jpg" data-mid="226715095" border="0" src="https://freight.cargo.site/w/1000/i/f3c55bb0b0f87c2389e1bb86ea070882c58dd107dd9f27d403e3aa8e23e95038/21_under-10_kiko-pink-rituals-hands_771.jpg" /> <img width="10533" height="5792" width_o="10533" height_o="5792" data-src="https://freight.cargo.site/t/original/i/844f6f1c447ce5292acf4c04a1d57bc368cc438cd15dc530d3a45202a9f26246/29_pai-just-texxture_973.jpg" data-mid="226715105" border="0" src="https://freight.cargo.site/w/1000/i/844f6f1c447ce5292acf4c04a1d57bc368cc438cd15dc530d3a45202a9f26246/29_pai-just-texxture_973.jpg" /> Role ︎︎︎ Art direction︎︎︎ Concept and development Credits Production Flossy FilmPhotography Kyla Elaine Styling Soraya Basiran window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-72114106-1'); https://rosieashleylahiff.co.uk/Nike-Running-x-TikTok Mon, 17 Feb 2025 15:00:40 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Nike-Running-x-TikTok <img width="3840" height="1601" width_o="3840" height_o="1601" data-src="https://freight.cargo.site/t/original/i/9caa2e2e35a61193ce5c48eae35a95ea9bbb8e853baaf209140c630c50c8024e/e9da7a5f73fcf943b0e0222e8dbc3348f9d392b7-4724x1969.jpg" data-mid="226715493" border="0" src="https://freight.cargo.site/w/1000/i/9caa2e2e35a61193ce5c48eae35a95ea9bbb8e853baaf209140c630c50c8024e/e9da7a5f73fcf943b0e0222e8dbc3348f9d392b7-4724x1969.jpg" /> Nike Running x TikTok Social media activation to celebrate the Pegasus shoe and extend the global ‘The World Runs in Pegasus’ concept for a younger, European audience. Brief To celebrate 40 years of the Pegasus Nike running shoe, how can we extend the global ‘The World Runs in Pegasus’ to engage a more youthful audience in Europe? Concept We collaborated with London-based agency Ultra to help us tackle the brief. The research showed there are a wide range of motivations, modes and types of runners: from running for mindfulness to training for a 5km race, from jogging with friends to moving your body to a beat, from people that run every week but don’t call themselves ‘runners’ to those addicted to the ‘runners high’, and everything in between.&nbsp; We created ‘Pegsonality’ - a TikTok quiz and campaign inspired by the diverse runners wearing Pegasus. It encouraged our audience to find and embrace their running personas... - Elite Runner: Pavement Pounding Pro- Wellness Runner: Inner Peace Pacer- Fitness Influencer: Flexin’ Fitness Strider- Social Runner: Squad Goals Speedster ...and many more! Illustrator Jade Bern created retro-inspired characters to bring the various personas to life. Users were then encouraged to complete the TikTok quiz and share their ‘Pegsonality’ using the custom Nike stickers and illustrations, promoting running, no matter why, how and when you run.&nbsp; <img width="9124" height="5000" width_o="9124" height_o="5000" data-src="https://freight.cargo.site/t/original/i/fca81c92a5dbf932f1f8672acc8085cc322e228c2d8a1b101506166d6cd07017/phone_14_01-combined-copy.jpg" data-mid="226715507" border="0" src="https://freight.cargo.site/w/1000/i/fca81c92a5dbf932f1f8672acc8085cc322e228c2d8a1b101506166d6cd07017/phone_14_01-combined-copy.jpg" /><img width="9124" height="5000" width_o="9124" height_o="5000" data-src="https://freight.cargo.site/t/original/i/2f3b3676964f83a668f35f85adc829afe9e58a6256ed31510e47dcc9bf7c1060/tiktok-users-copy.jpg" data-mid="226715509" border="0" src="https://freight.cargo.site/w/1000/i/2f3b3676964f83a668f35f85adc829afe9e58a6256ed31510e47dcc9bf7c1060/tiktok-users-copy.jpg" /> &nbsp; <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/3decbd17236ea19ac8d760d8912948790d52b509b28635c9acdd830b859792f3/e40dbd5af0e94b6d9106b54a3f75f57ae9259eda-600x750.gif" data-mid="226715494" border="0" src="https://freight.cargo.site/w/600/i/3decbd17236ea19ac8d760d8912948790d52b509b28635c9acdd830b859792f3/e40dbd5af0e94b6d9106b54a3f75f57ae9259eda-600x750.gif" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/281194432b3f9ea3049a969c52229c648ab366fc2302e3967967d50b60e4c59c/Social-Speedster.png" data-mid="226715499" border="0" src="https://freight.cargo.site/w/1000/i/281194432b3f9ea3049a969c52229c648ab366fc2302e3967967d50b60e4c59c/Social-Speedster.png" /> <img width="540" height="675" width_o="540" height_o="675" data-src="https://freight.cargo.site/t/original/i/aeb6464906cb7e69044ee2622a29043d742f74086a17dd75e25ced989f4558d4/4f18f5f5-fc80d9f7_AdobeExpressGIF.gif" data-mid="226715485" border="0" src="https://freight.cargo.site/w/540/i/aeb6464906cb7e69044ee2622a29043d742f74086a17dd75e25ced989f4558d4/4f18f5f5-fc80d9f7_AdobeExpressGIF.gif" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3be9e9c321c9aa2b6700b0dd5a4116c687c8bf7c4b636a4336cd38b837ce7b60/Weekend-Reset-Racer.png" data-mid="226715501" border="0" src="https://freight.cargo.site/w/1000/i/3be9e9c321c9aa2b6700b0dd5a4116c687c8bf7c4b636a4336cd38b837ce7b60/Weekend-Reset-Racer.png" /> Role&nbsp; ︎Art Direction and development of concept Outcome ︎ Over 2000 creators participated in the Pegasus Quiz, leading to over 116m video views︎ The average watch time increased to 5,96 per video, doubling the viewing benchmark of 2.5-3 seconds Credits In collaboration with the team at Ultra and the internal team at Nike: Jonny Seary, Sara Kujundzic and Julia AlbersProduction Eliot ChassagneIllustration Jade Bern window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-72114106-1'); https://rosieashleylahiff.co.uk/Tommy-Hilfiger-Womenswear-1 Mon, 17 Feb 2025 15:00:21 +0000 Rosie Ashley-Lahiff copy https://rosieashleylahiff.co.uk/Tommy-Hilfiger-Womenswear-1 <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d36c4c838bfea9de765d2c3f370b0c0fc2fbfd110e26e9c1c9add9195587406c/WIPSP23_WSW_DEL1_ADOOR_WW0WW37308DW5_0083_HFR2.jpg" data-mid="226715255" border="0" src="https://freight.cargo.site/w/1000/i/d36c4c838bfea9de765d2c3f370b0c0fc2fbfd110e26e9c1c9add9195587406c/WIPSP23_WSW_DEL1_ADOOR_WW0WW37308DW5_0083_HFR2.jpg" /> Tommy HilfigerArt direction for Summer/Pre-Fall ‘23 womenswear collection Brief Create editorial, elevated and product-focused content that continues to inspire Tommy’s B2B customers and brings the hero product to life. Concept Modern Tommy prep is colourful and authentic, and always full of attitude. Elevated lighting enhances product details and fabric textures to communicate quality and tactility, and dynamic camera angles and varied poses create expressive, editorial-style imagery. The&nbsp;heritage brown and oatmilk white provide a rich, warm and autumnal background to showcase the product. <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8c0783165555be6fbb2a65c07827fa43ce67d41bebc6204e628aa09dc7cc60fd/WIPSP23_WSW_DEL2_CDOOR_WW0WW37268AEG_0135_HFR2.jpg" data-mid="226715279" border="0" src="https://freight.cargo.site/w/1000/i/8c0783165555be6fbb2a65c07827fa43ce67d41bebc6204e628aa09dc7cc60fd/WIPSP23_WSW_DEL2_CDOOR_WW0WW37268AEG_0135_HFR2.jpg" /><img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/0e288b9a92e718da9831ae9ab1f97a23762d4fae9c4b0155a2beb1e15d71a7a6/WIPSP23_WSW_DEL1_EXTRALOOK2_WW0WW37160XIH_0173_HFR2.jpg" data-mid="226715268" border="0" src="https://freight.cargo.site/w/1000/i/0e288b9a92e718da9831ae9ab1f97a23762d4fae9c4b0155a2beb1e15d71a7a6/WIPSP23_WSW_DEL1_EXTRALOOK2_WW0WW37160XIH_0173_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/050db448a6f7268d2f6470e292599dee76709caa7db041c632b3ca771f2f8a77/WIPSP23_WSW_DEL1_EXTRALOOK1_WW0WW3696402J_0042_HFR2.jpg" data-mid="226715265" border="0" src="https://freight.cargo.site/w/1000/i/050db448a6f7268d2f6470e292599dee76709caa7db041c632b3ca771f2f8a77/WIPSP23_WSW_DEL1_EXTRALOOK1_WW0WW3696402J_0042_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/eb66ef77c2acaec5d4bdce29d4ea1b18a34b6b39f8c2438dbca48dff0a387bdb/WIPSP23_WSW_DEL3_EXTRALOOK1_WW0WW3758704O_0064_HFR2.jpg" data-mid="226715300" border="0" src="https://freight.cargo.site/w/1000/i/eb66ef77c2acaec5d4bdce29d4ea1b18a34b6b39f8c2438dbca48dff0a387bdb/WIPSP23_WSW_DEL3_EXTRALOOK1_WW0WW3758704O_0064_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b484835ef8a6503b4ded08eaae17c0d29b6e322e0c6eea6c985ba4c4e44e33d1/WIPSP23_WSW_DEL2_ADOOR_WW0WW382800G0_0058_HFR2.jpg" data-mid="226715275" border="0" src="https://freight.cargo.site/w/1000/i/b484835ef8a6503b4ded08eaae17c0d29b6e322e0c6eea6c985ba4c4e44e33d1/WIPSP23_WSW_DEL2_ADOOR_WW0WW382800G0_0058_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3dae1d4e1ba2b949ce569abaf2696e1bd99aa677eee29b23203db604af18c086/WIPSP23_WSW_DEL1_HOLIDAY2_WW0WW3699302J_0073_HFR1.jpg" data-mid="226715272" border="0" src="https://freight.cargo.site/w/1000/i/3dae1d4e1ba2b949ce569abaf2696e1bd99aa677eee29b23203db604af18c086/WIPSP23_WSW_DEL1_HOLIDAY2_WW0WW3699302J_0073_HFR1.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ca754f865535dc53cb89d9a84192f99f1749cc3743a7122867fefe8c1a9ee6d5/WIPSP23_WSW_DEL1_HOLIDAY1_WW0WW3692502J_0143_HFR2.jpg" data-mid="226715270" border="0" src="https://freight.cargo.site/w/1000/i/ca754f865535dc53cb89d9a84192f99f1749cc3743a7122867fefe8c1a9ee6d5/WIPSP23_WSW_DEL1_HOLIDAY1_WW0WW3692502J_0143_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/31d2adb1042f7ecaeb0dcd1ef2c738fb5984ac9b56434daf507cdf6c48ae10b2/WIPSP23_WSW_DEL2_EXTRALOOK2_WW0WW37263GV5_0056_HFR2.jpg" data-mid="226715284" border="0" src="https://freight.cargo.site/w/1000/i/31d2adb1042f7ecaeb0dcd1ef2c738fb5984ac9b56434daf507cdf6c48ae10b2/WIPSP23_WSW_DEL2_EXTRALOOK2_WW0WW37263GV5_0056_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/0bda5b33c81bc3a7def58ca9ee1b96acc12846443d0032bf63a0a4c0f867b9fd/WIPSP23_WSW_DEL2_EXTRALOOK1_WW0WW3700904D_0053_HFR2.jpg" data-mid="226715283" border="0" src="https://freight.cargo.site/w/1000/i/0bda5b33c81bc3a7def58ca9ee1b96acc12846443d0032bf63a0a4c0f867b9fd/WIPSP23_WSW_DEL2_EXTRALOOK1_WW0WW3700904D_0053_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/fc1e8747f26ba7069a532f5336efc26d5fd6cc3ef54ab7a023d0192a77277937/WIPSP23_WSW_DEL3_CDOOR_WW0WW3700301U_0144_HFR4.jpg" data-mid="226715298" border="0" src="https://freight.cargo.site/w/1000/i/fc1e8747f26ba7069a532f5336efc26d5fd6cc3ef54ab7a023d0192a77277937/WIPSP23_WSW_DEL3_CDOOR_WW0WW3700301U_0144_HFR4.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/fd939fa6c82b5d443f2ec07556f5f7892e9d5e1935272c34088a5f6bb482bfe2/WIPSP23_WSW_DEL1_ADOOR_WW0WW37308DW5_0017_HFR2.jpg" data-mid="226715254" border="0" src="https://freight.cargo.site/w/1000/i/fd939fa6c82b5d443f2ec07556f5f7892e9d5e1935272c34088a5f6bb482bfe2/WIPSP23_WSW_DEL1_ADOOR_WW0WW37308DW5_0017_HFR2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2c6b0fca2febdc2e64cde31e06c2113d3d617057c1b3163ce8960f2521bb6d52/WIPSP23_WSW_DEL1_EXTRALOOK1_WW0WW3696402J_0128_HFR1.jpg" data-mid="226715266" border="0" src="https://freight.cargo.site/w/1000/i/2c6b0fca2febdc2e64cde31e06c2113d3d617057c1b3163ce8960f2521bb6d52/WIPSP23_WSW_DEL1_EXTRALOOK1_WW0WW3696402J_0128_HFR1.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/113cf5299b00caf2757ee1a1014bd490f95c79be65874a3b607b442a805312ad/WIPSP23_WSW_DEL2_ADOOR_WW0WW382800G0_0086_HFR2.jpg" data-mid="226715276" border="0" src="https://freight.cargo.site/w/1000/i/113cf5299b00caf2757ee1a1014bd490f95c79be65874a3b607b442a805312ad/WIPSP23_WSW_DEL2_ADOOR_WW0WW382800G0_0086_HFR2.jpg" /> Role ︎︎︎ Art direction Credits Photography Vincent Merino Styling Kate Phelan Models Luna Bijl, Mariana Santana and Caren Jepkemel Makeup Carlos Saidel Hair Jan Fuite window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-72114106-1');